Catalog Management & Product Data

Who should own product-data quality inside an ecommerce team?

Direct answer

Product-data quality needs a clear business owner, even when several teams contribute. Ecommerce or catalogue operations often owns the standard, while merchandising, product teams, marketing, supply chain and technology provide or maintain different fields. The important part is defining who is accountable for taxonomy, attributes, enrichment rules and approval. Without ownership, inconsistencies accumulate quickly. For larger organisations, create shared data standards and automated validation so quality is governed systematically rather than depending on individual editors.

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