Which product attributes should I add to make products easier to find?

Prioritise attributes customers use to identify, compare, filter or verify a product. Common examples include brand, product type, colour, material, size, dimensions, compatibility, key features, model number and intended use. The right attributes depend on the category: apparel needs fit and fabric details, while electronics need specifications and compatibility. Structured, complete attributes improve onsite discovery and give search engines, marketplaces and AI shopping systems clearer facts to use when matching products to customer intent.