Topic 09
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Foundational answers
Show the product identity, current price, key variant choice, availability, primary action and the strongest decision-making facts. The exact composition varies by category, but shoppers should understand what the product is and what to do next without hunting.
Begin with high-confidence friction: unclear value propositions, weak imagery, confusing variants, hidden delivery information or an ambiguous primary action. Prioritise experiments using evidence from research and funnel data rather than generic best-practice lists.
Bundles require their own identity, price logic, availability and a precise list of included items. Explain compatibility and substitution rules, while keeping component-level data connected for inventory and support.
Group zero-result queries by missing product, vocabulary mismatch, filter issue and genuinely unsupported demand. Use the groups to add synonyms, repair attributes, adjust navigation or inform buying decisions.