Foundational answers
3 questions
6 min · Updated 21 Aug 2026SEO improves discovery and ranking across search experiences; AEO focuses on making an answer easy for machines to identify, verify and reuse. Ecommerce teams need both because strong answers still depend on crawlability, authority and useful page structure.
5 min · Updated 21 Aug 2026Lead with a direct product description and expose important facts in crawlable HTML. Add valid structured data, answer genuine buying questions clearly and support claims with current evidence.
4 min · Updated 21 Aug 2026Link to the original source where possible and record the publisher, publication date, accessed date and relevant scope. Explain what the number measures and avoid presenting an old or narrow study as a universal fact.